Deny

23And he said to all, "If any man would come after me, let him deny himself and take up his cross daily and follow me. 24For whoever would save his life will lose it; and whoever loses his life for my sake, he will save it. 25For what does it profit a man if he gains the whole world and loses or forfeits himself? 26For whoever is ashamed of me and of my words, of him will the Son of man be ashamed when he comes in his glory and the glory of the Father and of the holy angels. Luke 9:23-26